An experienced client-side Market Research professional
Managed the global Market Research programme for Smiths Medical, including writing research briefs, managing agency relationships and adding business insight to the analysis and reporting of research findings. Smiths Medical’s business spans a diverse portfolio of medical devices and equipment, in all major emerging and developed markets around the world.
Conducted numerous market research projects including NPD, Brand Image, and Customer Satisfaction research.
A Competitive Intelligence and Strategic Planning expert
Managed strategic analysis for Smiths Medical and Shell Group companies: conducted market and portfolio analysis, identified strategic issues and proposed solutions.
Enabled decisions on development of existing, and entry into new, market segments at Smiths Medical and Shell Gas Direct by assessing market potential; and conducting primary and secondary research into market trends and drivers.
Alerted Senior Management to take timely action on key issues in the business environment by establishing processes for market and competitor tracking; and delivering in-depth briefings on healthcare industry trends.
A skilled facilitator and trainer
Promoted business growth at Smiths Medical through facilitation:
- Enhanced sales of under-performing ranges with global “Best Practice” workshops.
- Enabled effective new product launches through competitor “War Games”
Encouraged the application of creative thinking skills to business problems, by leading training sessions and facilitating workshops for colleagues at Shell and Smiths Medical.
- Certified member of the Market Research Society
- Diploma in Adult Education
- Cambridge B.A. in Natural Sciences
- Ph.D. in Molecular Biology
What people say about Nadia
Nadia was instrumental in setting high standards of research at Smiths Medical. Her relationship with us over the last 2 decades has been invaluable in demonstrating what a proper research brief should entail and the input required to achieve a high standard of reporting.
Sarina Masson, MD Medex Research
Nadia has strong market intelligence skills but more importantly can deliver keen analytical insights in a clear business relevant context. She can bridge the big picture understanding with in depth and detailed work.
Patrick Mosimann, Owner, PMSI Consulting
As marketing professionals we all know we should spend more time on marketing models, market research and tracking competitors. How many of us do or find time to? Nadia brings extensive experience of these activities and really delivers on her promises. I would recommend her to anyone who wants to add value to an organisation.
Chris Eaton, Global Marketing Director, ThermoFisher Scientific